Combine functionality and style like never before.

Stunning feature packed minimalistic smartwatch, with hidden OLED display. Combine functionality and style like never before. The NORM 1 is our take on a modern and classic timepiece. Please read the FAQ for details. The NORM 1 will ship later this year.

A smartwatch for everyone with a stunning design and beautiful materials.

The NORM 1 feels and acts like a classic timepiece. Only when activated or receiving notifications or messages the completely hidden OLED display will light up giving you the information needed revealing the tech behind the surface.

Features

The NORM 1 is our take on a modern and classic timepiece. We always wondered why most smartwatches are designed only for sports or tech enthusiasts. We wanted a watch with all the smart functions but in a body that reflects the nordic values and design tradition.
With the hidden OLED display your watch looks like a classic watchpeace. You control what messages and notifications you want on the watch.
Minimalistic design and core function to make you everyday life easier. Stay connected with our app and track your activities in real time.
The strap uses a combination of fabric material and rubber. it can easily be used for sporting activities where the rubber will protect against sweat and dust. Keeps its minimalistic and contemporary look.
The strap uses a combination of fabric material and rubber. it can easily be used for sporting activities where the rubber will protect against sweat and dust. Keeps its minimalistic and contemporary look.
The NORM 1 is made from 316L stainless steel and sapphire glass. We choose the best materials available. It measures 42 mm and is designed so if fits men as well as women. Only when activated the completely hidden OLED display will light up giving you the information needed revealing the tech behind the surface.
Be in control and be more present in the moment. Screen incoming calls and notifications before reaching for your phone. With the Norm 1 we have been able to leave the phone in our bag or pocket. Giving us more face to face quality time with the people we care about.

Key benefits

Screen calls: Quickly screen incoming calls without having to take out your phone. The OLED display will show the caller and you will be able to reject a call by pressing the watch crown

Sync to app: See all your data collected by the watch on our app. You will be able to track your sleep, heart rate, calories, steps & activity time on the front page of our app.

Be present: Be able to leave the phone in your bag or pocket while quickly screening calls or checking if a message would be important, giving you more face to face quality time with the people you care about.

A classic timepiece: The Norm 1 feels and acts like a classic time piece. Only when activated or receiving notifications the completely hidden OLED display will light up giving you the information needed revealing the tech behind the surface.

Brand	NORM DENMARK
Size	1