Counterpoint Research predicted a record-breaking 2021 for the worldwide wristwatch industry, following a slow 2020 caused by the COVID-19 epidemic. According to the company's most recent report, year-over-year growth in 2021 was 24 percent across all brands, with the biggest increases in budget-friendly sub-$100 items.

The desire for low-cost smartwatches resulted in a 14 percent increase in North American exports and a 10% increase in Chinese purchasing.However, it had the largest impact in India, where sales increased by 274 percent year over year to account for 10% of the worldwide market, up from only 3% in 2020.Despite falling 3% to 30.1 percent of the market, Apple maintained the unchallenged top on a brand-by-brand basis. Meanwhile, Samsung's shipments increased by more than 200 percent, passing Huawei and propelling it to a distant second position with 10.2% of shipments for the year.Huawei slipped to third place, with 7.7% of the market.Imoo, a Chinese business that specializes in smartwatches for children, came in fourth place with 5.2 percent of the market, followed by Amazfit in fifth place with 5.1 percent and Garmin in sixth place with 4.6 percent.

FitBit, which is owned by Google, took 3.8 percent of the market, followed by Xiaomi (3.6 percent), and Noise (3.6 percent) (2.6 percent).While Counterpoint did not provide any forecasts for future smartwatch sales levels, it did highlight that the fourth quarter of 2021 had the single highest number of shipments of any quarter in the product category's history, with 40 million devices shipped during the Christmas season.

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Smart Watches

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