The Samsung Galaxy Watch 4 has taken a bite out of Apple's market share.
, by raj, 7 min reading time
The Samsung Galaxy Watch 4 is off to a great start, with shipments dominating in Q3 2021. According to Counterpoint Research's analyst study, global smartwatch shipments increased 16 percent year over year. The Galaxy Watch 4 was, nevertheless, the clear victor. Samsung's market share increased to 14.4% in 2020, up from 9.9% in 2020, according to the survey. Apple's market share, which has decreased to 21.8 percent from 28 percent a year earlier, is expected to have the most impact, according to the projections. It's a tribute to the Galaxy Watch 4's capabilities, and Samsung and Google will be pleased with the results. When reports surfaced, that Samsung was considering to move to Wear OS 3.0, which had been languishing in terms of market share while being adopted by so many manufacturers, it caught everyone by surprise. The paper also highlights the advantages of Wear OS. Wear OS increased its market share from 3% in 2020 to 17% in 2021. So where does it leave the remainder of the market? In terms of market share, Huawei appears to have lost ground in the third quarter, while Amazfit and Fitbit remained stable. According to Counterpoint Research, 1/3 of smartwatches sold in Q3 2021 were under Rs. 7,431. There are, however, certain drawbacks. Before the hectic holiday season, Q3 is an odd period for launches, and Apple's introduction of the Series 7 was delayed till Q4. As a result, the shift in market share may appear to be more significant. Samsung and Google's smartwatch, on the other hand, is off to a great start.
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