If you are someone that measures stats by stepping on a smart scales then you might just be awed by this startup Aura devices with its version of Apple watch strap that delivers the kind of stats that you usually get stepping on scales. Similar to the first Aura strap, it uses bioelectrical impedance analysis (BIA), which delivers fat, muscle and water balance data.

Cloning the same technology Samsung used on its Galaxy watch 4 smart watch in order to bring similar measurements to the wrist. The first generation of strap was bulkier, however it is good to know that Aura has simplified the process making the strap 20% smaller and 5% narrower. It has worked with Apple , in a way that the strap connects to Apple Watches series 3 to make the design sleeker on the wrist. With the new architecture on board it can capture 16 times more data points and also promises accuracy , bringing the new strap to 95% of a DEXA -scan, now that is a huge step as it is considered to be the gold standard of BIA measurement as it is a bone density scan. Aura has gone one step further in curating a monthly subscription , where you can find monthly fitness and nutrition reports, you can also have access to live chats with personal trainers with the help of this new improved hardware.

The subscription however cost $9.99 a month or $79.99 annually, while Aura strap owners get a free six months subscription. Taking about the first Aura strap it wasn’t quite a hit as it felt bulkier and the accuracy was in for a toss. However it looks as if Aura has worked on these shortcomings . But to deliver the ambitious subscription route that seems to go down as accuracy seems to up for scrutiny.

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