MISFIT

· 1 min read

ABOUT MISFIT

Misfit was founded on October 14, 2011 around the disruptive idea that wearables should be both functional and attractive. The brand began by creating fitness trackers that were so stylish they could easily be mistaken for fashion accessories and has since evolved into a world-class, design-forward smartwatch brand.

The name “Misfit” was inspired by Steve Jobs’ 1997 “Think Different” campaign, which celebrated those who thought outside of the box and broke the rules – and that’s exactly what Misfit has done since its inception.

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