Strava collaborates with gyms, studios and fitness platforms to branch out to a host of new indoor activities. In August, they partnered with the fitness booking app, MindBody and now the UK users can sync workouts and class sessions from PureGym, Digme, Technogym, Concept2, TrainerRoad, Zwift and MySwimPro.
Also, the integration with MindBody will also be coming to the UK. So now you can not only post about your outdoor escapades, but engage in all kinds of indoor exercise routines. “Nearly two-thirds of Strava members exercise indoors at least once a week,” Strava’s director of devices, developers, and integrations, Mateo Ortega, told Wareable. “With strength training, yoga, treadmill running and indoor cycling ranking as the most popular activities, we wanted to make the experience even better for our members by creating a genuine home for their active life – allowing them to keep track of all their activity in one place.” The experience may not be as wholesome as its is from outdoor activities as many important and advanced metrics from indoor equipment may not be available yet. But integration with wearables and indoor activities will come soon. The fresh partnerships can only be good for the platform as it will mean a wider user base.
Millions of new users who want to track daily weight training sessions or log their weekly spin class will onboard the app. “With the increasing popularity of fitness studios and classes, as well as the technology inherent in gyms and their equipment, we definitely hope that the combination of community, outdoor tracking and indoor logging will be appealing to new members too,” said Ortega.