Jawbone has been replaced by Jawbone Health a more health-focused platform that involves a clinical-grade wearable.
CEO Hosain Rahman spoke to Recode in the latest episode of its Decode podcast and revealed how Jawbone Health will work.
“So, what Jawbone Health is building is this personalized subscription service where we take all of this continuous health data about you and we combine that with a lot of machine intelligence, so AI plus human doctors. They go analyze all this data. The idea is to catch issues going on with you, health issues, particularly in the lifestyle,” said Rahman.
In order to deliver the kind of insights mentioned above, the company needed to have clinical grade sensor technology. The company ran clinical trials using its tech and sought the approval of the necessary governing bodies. Now there are studies to back that its tech can predict atrial fibrillation (a heart condition) with 99% accuracy. It is to be noted that both Apple and Fitbit are trying to get their wearables to do the same.
The service will be based on a monthly subscription model and it includes a device built by the company to track an individual’s data. But people are also allowed to build on its sensor technology. According to Rahman, there are talks to integrate the Apple Watch now.
The Jawbone fall out Decode’s chat with Rahman brought out a whole of lot of other details including the formation of the company and evolution. We will try to break it down into a blurb for you.
So the company’s first fitness tracker launched in 2011 and it was well-received but issues started cropping up when it became known that the device cannot handle water. The product had to be pulled off the market and refunds initiated. The company (like any others start up) ran into money problems and Jawbone was in a turmoil. There was also a dispute with FitBit regarding trade secret information which was later settled in December 2017.
What Rahman failed to outline was the transition plan for the owners of its UP trackers so that they can still use their devices after the company moves its service over to Health.